Is StockTwits a Useful Social Media Platform for Public Companies?

(Disclosure: I’m one of the core group who built SeekingAlpha.com. I launched the China Stock Blog in 2004 (now Seeking Alpha China Stocks) and subsequently worked on product development. I’m no longer affiliated with the company. All opinions are my own.)

There’s much talk in investor relations (“IR”) circles about the challenges of social media. But, as discussed in my recent post (Investor Relations 2.0 – Is Seeking Alpha the Answer?), and, as you’ll see below, the opportunities for public companies to engage investors online using social media are real, measurable, and shouldn’t raise any red flags with the SEC.